Amplifi Your Marketing
From Zero to Hero
How we built Golden's Entertainment Division brand from the ground up, achieving explosive growth in just 90 days
In just 90 days, we turned an unknown name into a brand people noticed. We built everything from the ground up. We created their social presence, website, tone of voice, content, and a bespoke multi-channel campaign strategically crafted to drive engagement, visibility, and leads. Backed by expert marketers and bold creative AV innovation, the result was a complete transformation from zero to hero, proving what's possible when strategy and creativity move fast and in sync.
"When the Vikings Bring the Heat"
The 60-second spot that launched Golden Entertainment into Minnesota's consciousness.
The Strategy That Changed Everything
Six critical decisions that took Golden Entertainment from
unknown to unforgettable in 90 days.
Cultural Moment Hijacking
We tied Golden Entertainment to Minnesota's biggest cultural obsession: Vikings football with 2.07M Facebook fans.
The Football Game Framework
Our 14-day campaign followed the structure of an NFL game with Pre-Game, Four Quarters, and Post-Game phases.
Platform-Specific Content
We created 1 hero video and 20+ platform variations, each optimized perfectly for its destination.
Interactive Engagement
The "Spot the Ball" contest was a lead generation machine and $4K prize incentive.
Strategic Budget Allocation
$1,000 managed budget allocated strategically across platforms with peak spending during 3 key game events across 14 days.
Complete Foundation First
We built everything: 10+ page website, 36 SEO articles, multi-division architecture, email infrastructure. Then went up a gear!
14-Day Campaign Structure
Following the strategic progression of an NFL game
Pre-Game: Setting the Stage
Room optimization tips and game day setup checklists.
1st Quarter: First Impressions
Before/after reveals and customer reactions.
2nd Quarter: Building the Drive
Technical deep-dives and testimonials.
Halftime: The Show Stopper
Premium showcases with peak ad spend.
3rd Quarter: Proving Endurance
Long-term success stories and warranties.
4th Quarter: Clutch Performance
High-stakes scenarios and urgency building.
Post-Game: Victory Celebration
Winner announcement and forward messaging.
Every Piece, Every Platform
40+ custom graphics created for organic social and paid advertising
Platform-Optimized Videos
One hero concept, optimized for every platform
Instagram Reel
Platform-optimized vertical video for Instagram
Facebook Feed Ad
Optimized for Facebook newsfeed
Twitter/X Ad
Optimized for Twitter engagement
YouTube Pre-Roll
Optimized for YouTube advertising
Linkedin Ad
Optimized for Linkedin platform
The Foundation
Complete 15+ page website built from scratch
The Contest Landing Page
Custom-built "Spot the Ball" interactive competition with lead capture
Email Campaigns
Multi-variant email campaigns measured and refocused to drive conversion
Amplifi Your Brand
Let us build your brand foundation and wire your business for success with the all-in-one AV business solution provider, Specifi
Start Your journey with Specifi