One platform that catches leads, closes deals, runs projects, and keeps clients. Stop juggling disconnected tools. One price. Every feature included.
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Show up polished. Get found. Win the pitch before the site walk. A branded site, marketing automation, a CRM that remembers every conversation, and proposals built from your real product catalogue.
From rough-in to sign-off, every job visible on one board. Stock counted, suppliers in sync, the email thread attached to the right project. No more checking three apps to see where a job stands.
Know what every job made before the books close. Invoicing triggered by milestones, work orders out the door from the office, products purchased against the proposal, and hours logged against the right job.
Sign-off doesn't end the job. It starts the relationship. A branded portal where clients view projects, approve change orders, book service, and pay invoices, and SureBright-backed extended warranty cover that follows the install past the manufacturer's twelve-month expiry. The kind of follow-through that keeps clients calling you first.
Every plan includes the full platform. One price. Every feature. No per-user surcharges, no integration fees, no surprises at renewal. Pick the tier that matches your team size. Prices shown in GBP.
Everything to launch and run your AV business.
Built for growing crews juggling several jobs at once.
Built for multi-crew firms running ten or more jobs at a time.
Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.
One price. Every feature. No per-user surcharges, no integration fees.
Your always-on AV expert. Answers, drafts, reminders.
A site that ranks, edits in minutes, and converts.
Local SEO, reviews, and lead capture on autopilot.
Every lead, every call, every follow-up in one thread.
Branded proposals from first idea to signed off in minutes.
Warehouse, truck, site. Know where every part is.
Dealer networks and pricing, always up to date.
Gmail and Outlook threads tied to the job, not the inbox.
Two-way sync. No duplicate entry, no month-end scramble.
Scheduled crews, clear scopes, sign-off on site.
Raise, track, and receive POs without leaving the job.
Track labour per job. See where the hours actually go.
Clients see progress, sign docs, pay online.
The full platform in your pocket, rough-in to sign-off.
Most AV businesses run on five or six disconnected tools. None of them talk to each other. Specifi replaces them all with one platform, one login, one price.
Bob the AI™ runs on Specifi's own servers. Not a wrapper on ChatGPT, not your data feeding someone else's model. Your clients trust you with their data. We built Bob so you can trust us with yours.
Bob isn't a chatbot bolted onto a dashboard. It's AV-native intelligence, wired into your proposals, projects, and books. Ask which projects are at risk or which clients are overdue, and Bob answers from your live data in seconds.
Coming 1 June 2026: one-tap drafts and sends, straight from chat. You approve every action.
See what Bob the AI findsThe short version of what Specifi is, who it is for, and how to try it. Each question below has a longer answer on the dedicated page (Pricing, Platform, Integrations, About) if you want to go deeper.
Contact usSpecifi is an all-in-one business operating platform for AV integrators. One subscription covers the proposal and quoting engine, the CRM, project management, work orders, the mobile field app, the customer portal, website builder, marketing tools, and two-way accounting integration. It replaces the stack of three to five separate tools most integrators run today.
Specifi is built by a team with 15+ years of AV-trade experience before the software was written, and it is used by hundreds of integrators across the UK, US, Ireland, Canada, Australia, and New Zealand.
Specifi is built for residential and commercial AV integrators of every size, from solo operators running their first projects of the year through to established companies with large office and field teams. The Individual tier suits a solo integrator working with a tech, Team is the natural fit for growing three to five person crews, and Company scales to businesses with full install and service operations running in parallel.
Wherever you sit on that journey, Specifi is purpose built for integrators who quote, install, and service AV systems. That focus is what makes it powerful: every workflow, every report, and every integration is shaped around how real AV businesses actually operate.
Three plans, all with everything included. Individual is £119 monthly for one office user and two field users, Team is £279 monthly for three office and five field users, Company is £559 monthly for seven office and ten field users. Annual billing takes 10% off each tier. Onboarding is a one-time fee equal to two months of your subscription, billed in Year 1 only. Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.
Yes. Every plan starts with a fourteen-day free trial, no credit card required. Sign up, import a few sample contacts or products, and build a test proposal to see how the workflow feels. If a guided tour suits you better, our team will walk you through the platform on a 30-minute demo.
Yes. Each Specifi account runs in a single currency chosen at setup, with full coverage for GBP, USD, EUR, AUD, NZD, and CAD. Region-specific tax formats are handled (VAT in the UK and EU, sales tax in the US, GST in Australia and New Zealand, GST/HST in Canada). Two-way live integration with the region-appropriate accounting tool (QuickBooks Online or Xero). Our support team covers UK, US, Ireland, Canada, Australia, and New Zealand.
Onboarding usually runs two to three onbaordings, we hold your hand for as long as is needed though and support is ongoing and included in your subscription.
One subscription instead of a modular bill. Everything in the platform is included at every tier; there are no add-on modules to buy or activate. A second difference is that Specifi was built by integrators, distributors and manufacturers, which shows in the workflow assumptions (cable schedules, Rako programming, and supplier-specific ordering are all first-class parts of the product, not afterthoughts).
A third is the branded customer portal, which is included and gives your clients visibility into their project, change-order approvals, and invoice payments. Most platforms in this space either do not offer a portal or charge for it separately.
Two-way QuickBooks Online and Xero integration is included at every plan, not a paid add-on. Stripe is included for card payments. Gmail and Outlook email integration are also included.
Either. The website builder is included for integrators who want a single page branded marketing site that feeds lead forms directly into the CRM. There are upgrade options if you need more pages, see our webbuilder page for details. If you already have a website you are happy with, you can keep it and just use the CRM, marketing, and client-facing pieces of Specifi separately.
The two common paths are a fourteen-day free trial (no credit card) or a 30-minute demo with our team to walk through the platform on your workflow. Most people do both: the demo to see how the platform maps to their business, the trial to kick the tyres before paying.
See the platform built for AV integrators. 30 minutes. No fluff. No slides.
