About Specifi

We're the unapologetic game-changers of the AV industry - designing smart, daring software for integrators who want to work faster, think clearer, and actually enjoy the process. Tired of wrestling with a million tools to get one job done? We've got your back. Let's make work work for you.

Screenshot of the Specifi Customer Portal

Our Story

Specifi started in 2021 with one goal: empower AV integrators to do more with less. Back then, we were just a simple quoting tool—but you asked for more. So we listened. We rolled proposal software, CRM, website management, time tracking, and so much more into one platform.

Today, we've helped countless AV pros ditch the scattered apps and reclaim time for what really matters: your clients, your growth, and your sanity.

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Photo of the Specifi team at work

From “Too Many Apps” to “Just One”

We're ex-installers, software nerds, and restless problem-solvers. We know the hustle because we've lived it. Our mission? Save you from spreadsheet overload, streamline your workflow, and make daily operations less of a headache.

Along the way, we picked up some recognition—like “Best Start-Up” at CEDIA Expo 2023 - but the real win is hearing how we've boosted your bottom line. We're here to help you succeed, plain and simple.

Specifi Product Overview

Trusted by AV Professionals Everywhere

“Specifi completely transformed my approach to quoting. The option to collaborate with clients in choosing products is a game changer. It's a streamlined, transparent, and effective process.”

Sam Rawat
Smart Volt

Our Core Values

We want to make you laugh, we want to make you money, and we want to do it all with insane dedication and zero gimmicks.

Simplicity. We strip away the nonsense so you can get real work done - without 10 logins or hidden fees.

Efficiency. Moving fast is in our DNA. We test, learn, and iterate - so you're always ahead of the game.

Passion. We genuinely love what we do—and we're fired up to see integrators thrive. Let's smash your goals together.

Authenticity. Zero corporate clichés. Just a real team with real answers—and epic support when you need it.

Meet The Team

We're wired to deliver more than just software. We're here to spark your growth, solve your headaches, and cheer you on every step of the way.

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Matthew Booth

Founder / Ex-Installer

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Bohdi

Employee Welfare

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Joe Lautner

Executive Vice President of Strategy

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James Grimshaw

Support / Ex-Installer

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Ryan Warke

Software Developer

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Bebito Jacob

Software Developer

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Sudin Gurung

Software Developer

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Lucy Shields

Software Developer

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Boaz Perlov

Product Data

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Ruta Meskauskaite

Sales

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Stephen Wilson

UI/UX Designer

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Aman

Data Scientist

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Jessica Barr

Data Scientist

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Conor McLaverty

Digital Marketing Specialist

Screenshot of the Specifi Customer Portal

Ready to reinvent your AV process?

We're on a mission to shake up the AV industry for the better. Whether you're an integrator, an installer, or a dreamer looking for a smarter way to run projects - Specifi is here for you.

  • 14-day free trial
  • No credit card required
  • Platinum level support always
  • Purpose-built, AV focused tools

Frequently asked questions

Can't find the answer you're looking for? Reach out to our customer support team.

Is Specifi right for small integrators?
Absolutely! Whether you're a one-person show or a growing team, Specifi scales to your needs by unifying CRM, proposals, and websites—all in one place.
Can I try Specifi for free?
You bet. We offer a free trial so you can experience the platform before committing. No credit card required—just dive in and explore!
I'm not super tech-savvy. Will I manage?
Absolutely. We built Specifi to be user-friendly, with guided onboarding and real human support every step of the way.
Is support included?
Yes! Our support team (actual humans, not bots) is here to help - from training to troubleshooting.
Can I import data from my existing systems?
100%. We'll help you migrate your data so you can ditch the chaos and embrace the all-in-one approach.