If you’ve made it to this page, you probably have a fair idea of what Specifi is; a Complete Business Tool designed for the AV industry. But that’s not how it started. So, grab a cuppa and settle in as we tell you a bit about us.

Our platform came around in a pretty unconventional way. Specifi was originally created for a well-known UK distributor as a tool for their customers. The initial software (let’s call it Specifi 1.0) allowed them to specify projects as they shopped and create a quotation. In quite a short time, the software grew to offer more features such as automating cable schedules and wiring schematics. Installers loved it! They only wished they could use it with all their suppliers.

From this, the software’s creators recognised its enormous value to all integrators and suppliers in the AV industry and so Specifi was created.

The software launched officially in July 2021 as a Proposal Tool and Project Management Platform. In early 2022, Specifi rebranded as a Complete AV Business Management Tool with the introduction of the CRM functionality as well as Team management, a Holiday booking system and integration with the accounts package, Xero. Specifi now boasts over 20 timesaving, key features. That’s more than most specification and business tools combined. Subscribers enjoy access to a product catalogue of over 80,000 products, which is growing every day.

Our team is growing too. Get to know more about them on our Meet the Team page.

Check out a full list of features on our Features Page