Inventory Management Launches
Full inventory system goes live. Stock tracking, multi-warehouse, serial numbers, and RMA. Available on all plans.
// News & Articles
The latestfrom the trade.
Long-form articles, product updates, partnerships and straight-talking notes from the Specifi team. Built for AV integrators, written by people who have pulled cable.
// Feed
Everything we haveshared lately.
How-To
Buyer's Guide
Industry Insight
Industry Insight
Workflows
Industry Insight
Buyer's Guide
Marketing
Workflows
Industry Insight
Industry Insight
Industry Insight
Send proposals straight to Xero (no copy-paste, no double-entry)
Specifi to Xero, in one move. How the two-way sync works, what flows where, and why your accountant will stop emailing you on a Friday.
WebBuilder vs WordPress: an honest look for AV integrators
WordPress works. It just costs you more than you think. A side-by-side from the marketing desk, with the hidden bill spelled out.
Why your AV CRM should already know what is in stock
A CRM that does not know your inventory is not a CRM, it is a contact list with a sales pipeline. Here is what changes when the two talk.
Inside the AV product catalogue: managing 500+ brands so you do not have to
Every AV business eventually rebuilds the same spreadsheet. We rebuilt it once, with feeds, and now nobody has to. Here is what is actually inside.
How to run AV inventory without a clipboard, a notebook or a guess
A practical week-one playbook for putting AV inventory on the platform: locations, serials, allocation, and the Friday stock-take that no longer ruins your weekend.
We built the mobile app for the loft, not the laptop
Most vertical SaaS bolts a mobile app on top of a desktop product. We did it the other way around. Here is what that looks like in practice.
What to look for in AV proposal software (a 2026 buyer's guide)
Seven things to put on the shortlist when comparing proposal software for an AV business. Read this before you sit through another demo.
Get found by AV clients: a no-jargon SEO guide for integrators
SEO without the agency markup. Twelve things you can do this month to get the right kind of AV clients finding you on Google.
Real-time email sync: how we keep your inbox and your CRM honest with each other
Polling is dead. We build inbox sync on push, not pull. Why that matters when a client emails a change order at 4:47 on a Friday.
AV quoting in 2026: from spreadsheet rebuild to one-click proposal
A real-world walkthrough of the AV quoting workflow inside Specifi. From scope-of-work to e-signature, with the deposit collected before the client closes the laptop.
QuickBooks & Xero Two-Way Sync
Real-time two-way integration with QuickBooks and Xero. QB payment links, bank account linking. No more manual reconciliation.
Why video proposals close more AV jobs (and how to make one in an hour)
A two-minute video walkthrough closes residential AV jobs at nearly twice the rate of a PDF. Here is the format, the kit and the workflow.
Quick Build Projects
Streamlined project creation for fast-moving jobs. Reduced setup time from minutes to seconds.
How we test the platform without breaking your Friday
The boring engineering decisions that keep a 4 PM proposal send from becoming a Monday-morning support ticket.
Supplier collaboration: the missing piece in AV procurement
AV integrators spend more time chasing suppliers than they spend selling. The fix is not a better email template; it is a shared workflow.
Bob the AI: Enhancements
Continuous improvements to tone of voice learning, email drafting, social post generation, and scope of works.
Social media for AV integrators: the four-hour-a-week framework
You do not need an agency. You need a system. Here is how to run social media for an AV business in four hours a week and stop feeling guilty about it.
How Bob the AI learned to write like an integrator (not a press release)
Generic AI writes a scope of work like a graduate copywriter. Bob writes it like the install lead on a Thursday afternoon. Here is how.
AV integration software vs spreadsheets: where the cost actually hides
The spreadsheet is free. The cost of the spreadsheet is not. Twelve hours a week, three Sunday evenings a month, and one near-miss audit a year.
Purchase Orders & Expenses Upgrade
Company logo and project names on POs. Accessories on bill of materials. Consolidated expenses and mileage claims.
Permissions & Security Hardening
Granular permissions for change orders, invoice payments, access controls. Integrity hashes, sanitization, hardening.
PDF Generation Engine
Professional PDF output for proposals, invoices, and purchase orders. Shadow DOM handling, image optimisation.
AI Features Launch
AI-powered scope generation. AI training routes and price list management. Tone of voice learning.
Social Media & Blog System (Echo)
Social media marketing tab. Full blog system with pagination, archiving, dynamic content, featured posts.
Accounting Integrations
Xero webhook processing, two-way QuickBooks and Xero sync, link/unlink customers, bank account linking.
Customer Portal Launch
Branded customer portal with white-label sign-up link. Subscription frequency management.
Calendar & Timesheets
Google and Microsoft calendar sync. Team calendar with drag-and-drop allocations. Timesheet linking to projects.
Email Integration
Full Gmail integration built from the ground up. PubSub real-time sync, email composer, drafts.
Invoicing Overhaul
Complete rebuild of the invoicing engine. CSV exports, payment schedules, Stripe integration.
Work Orders System
Complete work order system from scratch. Full lifecycle with sign-off flows.
Specifi Bolsters AV Integrator Efficiency with ADI Global Distribution Product Integration
Specifi's intuitive platform now incorporates ADI's products amongst its continuously growing catalog.
Specifi Announces Integration with Nice North America
Nice dealers can now create compelling proposals.
Discover how Specifi Transformed these AV integrator Websites with WebBuilder
See how AV integrators transformed their websites.
Josh.ai Joins Specifi as a Supplier Partner for All USA Dealers
Josh.ai products now available for Specifi users.
A Professional Website is Within Reach with Specifi WebBuilder
Revolutionary website builder for AV integrators.
Free Field User Access Now Included with All Subscription Plans
Field technicians can now access Specifi free.
Change Orders Happen in AV: Here's How to Make Them Work for You
Unexpected changes happen for any custom installer. Change orders done right increase revenue.
CEDIA Expo 2023: Joe Lautner Talks to RavePubs
Joe Lautner discusses Specifi's latest features.
We're Winners! CEDIA Techstarter Best Start-Up Award 2023
Specifi named the winner of the 2023 CEDIA Techstarter Best Start-Up Award.
Specifi Collaboration: The Future of AV Dealer-Supplier Relationships
The future of AV dealer-supplier relationships.
Earn a free month with Specifi's Refer a Friend Scheme
Refer a friend and earn a free month subscription.
10 Things You Didn't Know You Could Do on Specifi
Discover 10 hidden Specifi features and tips.
Snap One UK Joins Forces with Specifi
Snap One UK has become a Specifi Supplier Partner.
// Ready when you are
Ready to see it live?
Book a demo and see how AV integrators are running the whole job from one place.