Inventory Management Launches
Full inventory system goes live. Stock tracking, multi-warehouse, serial numbers, and RMA. Available on all plans.
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Long-form articles, product updates, partnerships and straight-talking notes from the Specifi team. Built for AV integrators, written by people who have pulled cable.
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Website hosting for AV integrators: what actually matters
Uptime is table stakes. The hosting decision that moves leads is whether the form talks to your CRM.
AV sales software: from lead to signed proposal on one thread
Sales software for AV is not a contact list. It is the thread from first call to deposit collected.
SEO agency for AV integrators: when to hire, when to run it in-house
You do not need an agency to fix a broken title tag. You might need one to outrank three local competitors who post every week.
AV contractor software: one database for the whole job
Contractors live in the job, not the CRM. The software has to follow the same path the cable does.
Audio video proposal software that does not stop at the PDF
Sending a polished PDF is table stakes. The question is what happens the hour after the client signs.
Work order tracking for AV integrators: dispatch, field, sign-off
The job left the office on a PDF. The crew on site is working from a WhatsApp thread. That gap is where margin dies.
AV SEO insights: the weekly checklist on your integrator site
Ranking on page one means nothing if nobody clicks. Here is the short weekly pass we run on AV integrator sites, and where SEO Insights fits.
The AV proposal clients actually read (and what they skip)
Homeowners and facilities managers do not read 40-page PDFs. They scan three things. Get those right and the rest is detail.
D-Tools and Specifi: how engineering and operations share a stack
The question I get every month is whether Specifi replaces D-Tools. The honest answer is no. Here is what each one is built to do, and how integrators run both.
AV business management software in 2026: a friendly map of the market
A trade-show map of the AV business software market in 2026. Six platforms, six different shapes. A fair, friendly guide to which one fits.
AV business software for UK integrators: distributors, currency, and the local fit
A practical buyer's guide for UK AV integrators in 2026. Distributor integrations, GBP pricing, VAT, the snag list, and what to actually look for.
Proposal-first AV software: when it is exactly right, and when you have outgrown it
A whole class of AV software starts and ends with the proposal. Sometimes that is the right tool. Here is the moment most integrators outgrow it.
AV management software: what it actually is (and the three categories people confuse)
Three different categories of software get sold under the same phrase. A plain-English breakdown of which one solves which problem.
AV system design software: where Specifi fits, and where it does not
The honest take from the founder. Specifi has design output inside every proposal. It is not a CAD replacement. Here is how the two layers work together.
How to price an AV job in 2026
Thirty years of pro AV taught me one thing about pricing. Every shop has a formula. Every shop misses the same three line items. Here are the three.
Send proposals straight to Xero (no copy-paste, no double-entry)
Specifi to Xero, in one move. How the two-way sync works, what flows where, and why your accountant will stop emailing you on a Friday.
Why generic proposal software fails AV integrators
The Swap Test, applied to your proposal stack. If your tool was built for marketing agencies, your AV business is paying for the gap. Here is where.
WebBuilder vs WordPress: an honest look for AV integrators
WordPress works. It just costs you more than you think. A side-by-side from the marketing desk, with the hidden bill spelled out.
What AV suppliers actually want from the integrators they sell to
Most pieces on supplier collaboration are written for integrators. This one is from the supplier side. Three things they wish you did differently.
Why your AV CRM should already know what is in stock
A CRM that does not know your inventory is not a CRM, it is a contact list with a sales pipeline. Here is what changes when the two talk.
Inside the AV product catalogue: managing 500+ brands so you do not have to
Every AV business eventually rebuilds the same spreadsheet. We rebuilt it once, with feeds, and now nobody has to. Here is what is actually inside.
How to run AV inventory without a clipboard, a notebook or a guess
A practical week-one playbook for putting AV inventory on the platform: locations, serials, allocation, and the Friday stock-take that no longer ruins your weekend.
We built the mobile app for the loft, not the laptop
Most vertical SaaS bolts a mobile app on top of a desktop product. We did it the other way around. Here is what that looks like in practice.
What to look for in AV proposal software (a 2026 buyer's guide)
Seven things to put on the shortlist when comparing proposal software for an AV business. Read this before you sit through another demo.
Get found by AV clients: a no-jargon SEO guide for integrators
SEO without the agency markup. Twelve things you can do this month to get the right kind of AV clients finding you on Google.
Real-time email sync: how we keep your inbox and your CRM honest with each other
Polling is dead. We build inbox sync on push, not pull. Why that matters when a client emails a change order at 4:47 on a Friday.
AV quoting in 2026: from spreadsheet rebuild to one-click proposal
A real-world walkthrough of the AV quoting workflow inside Specifi. From scope-of-work to e-signature, with the deposit collected before the client closes the laptop.
QuickBooks & Xero Two-Way Sync
Real-time two-way integration with QuickBooks and Xero. QB payment links, bank account linking. No more manual reconciliation.
Why video proposals close more AV jobs (and how to make one in an hour)
A two-minute video walkthrough closes residential AV jobs at nearly twice the rate of a PDF. Here is the format, the kit and the workflow.
Quick Build Projects
Streamlined project creation for fast-moving jobs. Reduced setup time from minutes to seconds.
How we test the platform without breaking your Friday
The boring engineering decisions that keep a 4 PM proposal send from becoming a Monday-morning support ticket.
Supplier collaboration: the missing piece in AV procurement
AV integrators spend more time chasing suppliers than they spend selling. The fix is not a better email template; it is a shared workflow.
Bob the AI: Enhancements
Continuous improvements to tone of voice learning, email drafting, social post generation, and scope of works.
Social media for AV integrators: the four-hour-a-week framework
You do not need an agency. You need a system. Here is how to run social media for an AV business in four hours a week and stop feeling guilty about it.
How Bob the AI learned to write like an integrator (not a press release)
Generic AI writes a scope of work like a graduate copywriter. Bob writes it like the install lead on a Thursday afternoon. Here is how.
AV integration software vs spreadsheets: where the cost actually hides
The spreadsheet is free. The cost of the spreadsheet is not. Twelve hours a week, three Sunday evenings a month, and one near-miss audit a year.
Purchase Orders & Expenses Upgrade
Company logo and project names on POs. Accessories on bill of materials. Consolidated expenses and mileage claims.
Permissions & Security Hardening
Granular permissions for change orders, invoice payments, access controls. Integrity hashes, sanitization, hardening.
PDF Generation Engine
Professional PDF output for proposals, invoices, and purchase orders. Shadow DOM handling, image optimisation.
AI Features Launch
AI-powered scope generation. AI training routes and price list management. Tone of voice learning.
Social Media & Blog System (Echo)
Social media marketing tab. Full blog system with pagination, archiving, dynamic content, featured posts.
Accounting Integrations
Xero webhook processing, two-way QuickBooks and Xero sync, link/unlink customers, bank account linking.
Customer Portal Launch
Branded customer portal with white-label sign-up link. Subscription frequency management.
Calendar & Timesheets
Google and Microsoft calendar sync. Team calendar with drag-and-drop allocations. Timesheet linking to projects.
Email Integration
Full Gmail integration built from the ground up. PubSub real-time sync, email composer, drafts.
Invoicing Overhaul
Complete rebuild of the invoicing engine. CSV exports, payment schedules, Stripe integration.
Work Orders System
Complete work order system from scratch. Full lifecycle with sign-off flows.
Specifi Bolsters AV Integrator Efficiency with ADI Global Distribution Product Integration
Specifi's intuitive platform now incorporates ADI's products amongst its continuously growing catalog.
Specifi Announces Integration with Nice North America
Nice dealers can now create compelling proposals.
Discover how Specifi Transformed these AV integrator Websites with WebBuilder
See how AV integrators transformed their websites.
Josh.ai Joins Specifi as a Supplier Partner for All USA Dealers
Josh.ai products now available for Specifi users.
A Professional Website is Within Reach with Specifi WebBuilder
Revolutionary website builder for AV integrators.
Free Field User Access Now Included with All Subscription Plans
Field technicians can now access Specifi free.
Change Orders Happen in AV: Here's How to Make Them Work for You
Unexpected changes happen for any custom installer. Change orders done right increase revenue.
CEDIA Expo 2023: Joe Lautner Talks to RavePubs
Joe Lautner discusses Specifi's latest features.
We're Winners! CEDIA Techstarter Best Start-Up Award 2023
Specifi named the winner of the 2023 CEDIA Techstarter Best Start-Up Award.
Specifi Collaboration: The Future of AV Dealer-Supplier Relationships
The future of AV dealer-supplier relationships.
Earn a free month with Specifi's Refer a Friend Scheme
Refer a friend and earn a free month subscription.
10 Things You Didn't Know You Could Do on Specifi
Discover 10 hidden Specifi features and tips.
Snap One UK Joins Forces with Specifi
Snap One UK has become a Specifi Supplier Partner.
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