Win Jobs at First Contact
Your proposal is your brand
Before a cable is pulled or a speaker mounted, your proposal tells clients what kind of integrator you are, and what your business represents. Specifi helps you send proposals that feel considered, get noticed, communicates professionalism, and converts your prospects to jobs.
The Truth
Clients don't know your wiring standards. They don't see your rack builds. They haven't experienced your installs yet.
What they do see is your proposal.
- If it's messy, expectations drop
- If it's confusing, trust erodes
- If it's generic, you blend in
Specifi helps you create proposals that reflect the quality of work you deliver and match the expectations of the clients budgets.
Built the Way Clients Think
Specifi uses room-by-room quoting, organised by floors and rooms, the same way clients think about their space.
No deciphering line items. No confusion. Just clarity and a premium experience.
Professional by Default
Your proposal shouldn't look like a word doc or a spreadsheet export.
Specifi provides clean, branded templates with cover pages, custom colour schemes, and clear structure. Every proposal looks intentional, and crafted to reflect your brand and customers expectations.
Pricing That Keeps Your Jobs Profitable
Pull products directly from your catalog with live pricing from suppliers and margins that keep your business healthy.
No outdated costs. No guessing. No margin surprises.
Make Upgrades Easy
Present good, better, best configurations clients can review and select online.
Clear comparisons lead to clearer decisions, and higher average deal sizes.
Accept Without Friction
Clients review and accept proposals digitally, in a few clicks.
No printing. No scanning. No chasing signatures.
Know What's Happening
See when proposals are opened, how long clients spend on each section, and what they focus on. Track everything, stay on top of every job with live metrics.
Follow up with confidence, and remove the guess work.
Close with Confidence
A strong proposal doesn't just list products. It builds trust, and communicates your brand and ethos from day one.
Specifi proposals set the right expectations from first contact, through to final install.
Trusted by Ambitious,
Trailblazing AV Pros
“Specifi.Io has significantly improved the efficiency of our day-to-day business operations. The software is incredibly easy to use and has helped us create an organized and streamlined setup. Highly recommend! ”
Specifi vs. The Competition
See how Specifi stacks up against other platforms designed for AV integrators. Click through to compare each competitor side-by-side.
Navigate through competitors to see detailed comparisons. Specifi remains on the left while you explore each alternative.
- AI proposals + full project execution
- Complete CRM with pipeline management
- Integrated marketing automation
- Native project management tools
- No additional integrations needed
- Mobile app with work orders & CRM access
Portal.io writes great proposals - then stops. Specifi carries that proposal through project execution, service, and marketing for repeat business. One platform, complete visibility, better customer experience.
- Everything Jetbuilt has PLUS:
- Integrated marketing automation
- Built-in SEO & social media tools
- Lead generation & nurturing
- Complete CRM functionality
- Powerful mobile app with team tracking
Jetbuilt handles proposals and projects well, but Specifi adds marketing and lead generation - helping you create more proposals in the first place, then execute them flawlessly.
- Modern, cloud-first proposal experience
- Native CRM (no integration needed)
- Automated cable schedules
- Intuitive interface, faster onboarding
- All-in-one: marketing + sales + projects
- Mobile app with work order management
D-Tools Cloud has technical power but requires integrations. Specifi delivers modern cloud proposals with native CRM and marketing - no separate subscriptions or integration headaches.
- Modern cloud proposal platform
- Native CRM (no integration needed)
- Cloud-based, accessible anywhere
- Integrated marketing automation
- Mobile proposal access
- All-in-one platform
D-Tools SI is powerful but desktop-based. Specifi gives you modern cloud proposals with CRM and marketing - accessible anywhere, no desktop limitations.
- Project management + lead generation
- Integrated SEO & social media tools
- Automated cable schedules
- Marketing suite builds your pipeline
- Faster proposal turnaround
- Mobile app with real-time updates
Managing projects is only half the battle. Specifi helps you generate projects in the first place with integrated marketing, then executes them with intuitive design tools and marketing automation.
- Everything weQuote has PLUS:
- Complete CRM with pipeline management
- Native project management tools
- Integrated marketing automation
- Lead generation & nurturing
- All-in-one platform
weQuote handles proposals but stops there. Specifi carries proposals through CRM, projects, and marketing - one platform for your entire workflow from quote to completion.
- Everything Simpro has PLUS:
- AV-specific proposal generation
- Complete CRM functionality
- Integrated marketing automation
- Lead generation & nurturing
- AV-focused from day one
Simpro manages field service but has limited proposals. Specifi gives you AV-specific proposal generation plus CRM and marketing - built specifically for AV integrators.
The Bottom Line
All these platforms have their strengths, but only Specifi delivers the complete package for AV integrators
| Feature | Competitors | Specifi |
|---|---|---|
| Proposal Generation | ✓ | ✓ |
| Product Database | ✓ | ✓ |
| E-Signature Support | ✓ | ✓ |
| Integrated CRM | Partial | ✓ |
| Project Management | Partial | ✓ |
| Marketing Tools | ✗ | ✓ |
| Lead Generation | ✗ | ✓ |
| All-in-One Platform | ✗ | ✓ |
The difference is clear: while other platforms focus on proposal creation, Specifi is the only solution that combines proposals, CRM, project management, and AV-specific features into one seamless platform built specifically for AV integrators.
Frequently asked questions
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