Proposals, CRM, Marketing & Project Management
All in One, AV-Focused Platform
We go all in, so you can crush your AV projects
At Specifi, we're a passionate team that works hard, laughs often, and dares to build what others won't. We embrace challenges, value your feedback, and focus on creating tools that make your work easier and your bottom line bigger.
Join 1000+ AV Businesses already on Specifi
5.0
- 14-day free trial
- No credit card required
- Platinum level support as standard
2023 CEDIA Techstarter ‘Best Start-Up’
When we say we're here to disrupt, we mean it. Our fast-paced, risk-taking approach earned us the 2023 CEDIA Techstarter accolade - proving we're on to something big.
Get Loud, Get Found, & Convert More Leads
Specifi's integrated marketing suite keeps your SEO, social, and ROI tracking in one place—so you can focus on delivering jaw-dropping AV experiences.
We've seen clients inbound leads explode by 50% in just a few months because they finally dropped the messy multi-tool dance.
SEO Management
Optimize your online presence with clarity. We'll provide the data, you make the calls, and clients come knocking.
Social Media Scheduling
Keep your brand top-of-mind without living on social media. Schedule, publish, and get back to building awesome AV systems.
WebBuilder
Create stunning, responsive websites with our intuitive drag-and-drop builder.
Faster Closures, Enhanced Value, and Greater Satisfaction
Streamline your process with faster deals, higher project value, and happier customers.
- of customers closing quicker
- 75%
- less time spent creating proposals
- 50%
- increase in project value
- 20%
- increase in customer satisfaction
- 50%
Why bold AV Integrators choose Specifi
We're not a jack-of-all-trades. We just nail the parts that matter most.
Inventory management? A native mobile app? Not yet—but if it's on your wish list, we're all ears. Meanwhile, we've perfected proposals, CRM, marketing, and project tracking for AV integrators who want to move fast and break the status quo.
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AV-Focused tools, built specifically for you
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Integrated Marketing - baked in, no extra add-ons
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Proposals & Cable Schedules - Automated, real-time pricing
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CRM & Time Tracking - Connected to your proposals
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Inventory Management - AV specific module coming late Q2 / early Q3
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Native Mobile App - Coming late Q2 / early Q3
Other Platforms
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Generic, “good enough” for any industry
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Usually a chaotic patchwork
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Manual work or limited automation
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Often siloed & painful to integrate
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Sometimes included, but not AV-specific
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Varies widely
AV Pros who've already joined the fun
Less Admin Chaos, More Happy Customers
We laugh, we hustle, we dream—and we pour all that energy into the best AV integrator solution on the market. By unifying proposals, CRM, marketing, and project tracking, you get to spend more time wowing clients, and less time juggling 10 different apps.
Real talk: Our users cut admin by 30-50%, and they keep telling us that's just the beginning.
Hand-Picked Tools for Your Daily Grind
WebBuilder, proposals, CRM, invoicing - all in one place that actually “gets” AV integrators.
WebBuilder
Build a sleek, SEO-friendly site. Show off your coolest installs and collect leads while you sleep.
Invoicing & Payments
When the deal's done, get paid - quickly and securely. No more messy back-and-forth or mailing paper invoices.
You received a payment of $15,000 from Your Customer
CRM & Pipeline
Keep tabs on every lead and client. Nothing falls through the cracks, because your pipeline's in plain sight.
Project winning Proposals
Wow prospects with clean, organized proposals that update prices in real time. Get a “yes” faster than ever.
What Our Clients Are Raving About
Real-life accounts of how our AV software is making a difference for Custom Installers.
Specifi is an amazing software that literally runs our business operations. From initial proposals, Sales and CRM to team and project management, Invoicing & generating purchase orders.
James BrownThe Cinema Company
For 17 years, I have spent just as much time installing as I have quoting. Getting a proposal right and getting it over the line can take months. Having a professional template that the products drop into automatically, makes quoting a walk in the park. Honestly, if you haven’t signed up yet - you need to! You will be amazed how much hassle it will save you.
Steve HealyStep-A-Side Systems
Specifi completely transformed my approach to quoting. The option to collaborate with clients in choosing products is a game changer. It's a streamlined, transparent, and effective process.
Sam RawatSmart Volt
After we completed our first proposal, our client accepted straight away. We would highly recommend it to anyone in the industry.
Robert BaraniewiczRS Controls
Specifi has been great to work with. They have been easy to communicate with, responsive, and professional. We started using their proposal software and more recently, their Customer Portal. When the WebBuilder was announced, we had a short demo and decided Specifi was the right choice to update our website. We were eager for our website to match our professional online proposals.
Jason LeMayCite Solutions
Specifi rocks! My main vendor, introduced me to a new player in the market - Specifi offering website design, SEO management, and CRM software. As someone planning to revamp my website and integrate a new CRM software, their timing couldn't have been more perfect. Upon reaching out via email, I quickly connected with Ruta, and our discussion about website design, CRM software, and overall solutions left me thoroughly impressed.
Fred McFaddenUnique Home Audio and Automation
It's genuinely excellent! Anyone in the industry looking for the complete package... GET ON THIS!
Daniel JohnsonOhm Smart Ltd.
Specifi.Io has significantly improved the efficiency of our day-to-day business operations. The software is incredibly easy to use and has helped us create an organized and streamlined setup. Highly recommend!
Miguel AttardDomotica Systems
Specifi has literally transformed they way we quote and manage projects. The interface is incredibly intuitive and having all our suppliers within one piece of software takes hours off the quoting process and at the same time produces wiring schedules and professional quotes which are easy for the client to understand. Being able to see when and how many times the client views the quote gives great insight to their keenness to progress.
Sam PartingtonAudio Stream
All in One Place
We are dedicated to partnering with the software you need to speed up your daily processes.
Microsoft 365
Integrate your Microsoft Calendar with Specifi and see all of your upcoming events and activities in one place. You'll never miss a beat.
G-Suite
Seamlessly integrate your Specifi Calendar and your Google calendar and enjoy viewing all of your upcoming commitments.
Xero
Import your Xero customer list or send new customers to Xero. Stay on top of Purchase Orders, Invoices, Expenses and Mileage claims.
QuickBooks
Manage all of your Purchase Orders and Invoices within Specifi and they are recorded within QuickBooks. Save time with no double input.
Let's make your AV business thrive
We're not just your software vendor, we're your partner in crime—helping you tackle big ideas and crush daily tasks. Jump in and see why our customers stay with Specifi for the long haul.
- 14-day free trial
- No credit card required
- Platinum level support always
- Purpose-built, AV focused tools
