Smart Business Tools For Integrators

Specifi wires your entire AV business into one powerful platform. From marketing to brand, proposal to install, and invoicing. Our four pillars are designed to ensure every stage drives your success and growth.

ACTIVATE | Win | Deliver | Retain
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Leads This Week +42
Active Projects 24
Revenue $487K
Time Saved 15hrs

The Specifi Tool Kit

We simplify your workflow with integrated features that allow you to manage your business and brand from end-to-end, so you can focus on nailing installs and winning more clients.

Echo
WebBuilder
Amplifi
SEO Insights
CRM
Proposals
Supplier Collaboration
Time Management
Work Orders
Order Products
Invoicing
Customer Portal
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Smart Business Tools For Integrators

Specifi is your AV crew in the cloud. From lightning-fast quotes to client-ready websites, our platform built by integrators, powers your projects and team in one seamless platform.

Click on each feature to learn more about how each tool elevates your success and drives growth.

Meet your new Crew Chief

Run your business operations from the mobile app. Access everything you need: team updates, job details, location, and customer details directly from your mobile device.

Download the Specifi App

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ACTIVATE YOUR BRAND

Build a brand your clients trust before you even pick up the tools

Your installs speak for themselves, but your brand should open doors before you unload the van. We build, manage, and amplify brands that turn AV pros into the obvious choice.

Tools in this pillar:

  • Echo AV specific social media management with smart AI powered content creation.
  • WebBuilder Client-ready websites that convert. Professional, fast, and built with purpose.
  • Amplifi Full-service 360 marketing, handled. Strategy, content, digital, performance. Your brand, fully managed.

WIN MORE BUSINESS

Quote fast. Close faster. Collaborate with suppliers instantly.

Specifi gives you the sales tools to win bigger jobs, impress clients, and eliminate the quoting chaos that slows everyone down.

Tools in this pillar:

  • CRM Know every client, every detail, and every opportunity
  • Proposals Professional quotes that close deals
  • Supplier Network 400k+ products, real-time pricing

DELIVER EVERY PROJECT

Keep every job on track - from the first wire pulled to the final test-tone.

Chaos kills profitability. Specifi gives your team the tools, schedules, and visibility to deliver every install without surprises.

Tools in this pillar:

  • Project Management See every task, date, and milestone
  • Work Orders Send clear instructions to your field crew
  • Order Products Track what's needed, ordered, and on site
  • Time Tracking Know exactly where hours are going

RETAIN CUSTOMERS

Turn every install into a long-term relationship.

Loyal customers fuel predictable revenue. With Specifi, retention becomes effortless and repeat business becomes automatic.

Tools in this pillar:

  • Customer Portal Give clients a place to see their projects and invoices
  • Maintenance Contracts Build recurring revenue with clear service plans
  • Recurring Revenue Automate renewals, reminders, and upsells
ACTIVATE YOUR BRAND
WIN MORE BUSINESS
DELIVER EVERY PROJECT
RETAIN CUSTOMERS

Quote faster. Manage smarter. Grow stronger.

Specifi isn't just software, it's your AV crew in the cloud.
Built by integrators, shaped by real job-site challenges, and designed to make your workflow feel like a perfectly tuned system.

Don't just take our word for it

Trusted by Leading AV Companies

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Amplifi your marketing

Your specialist marketing division to drive business growth

Amplifi transforms how AV integrators approach marketing by providing a fully-managed, industry-specific solution that combines strategic planning, content creation, digital marketing, and performance optimization. We handle everything from social media and email campaigns to SEO and video production, allowing you to focus on delivering exceptional AV solutions while we build your brand, generate visibility, and establish your market authority.

Learn More About Amplifi