Know exactly whatto charge to be profitable.
Most AV integrators guess their hourly rate. This calculator shows you the real number, based on your actual costs, team size, and the profit margin you want to hit.
Calculate your rate.
Include any technicians that bill time on customer projects.
Rent, wages, insurance, vehicles, tools, software, marketing. Everything it takes to keep the lights on.
Drag to set your goal. We recommend at least 15% for a healthy AV business.
Based on 1,600 billable hours per installer per year.
How it works.
// The methodEnter your costs
Add your annual operating costs. Rent, wages, insurance, vehicles, tools. Everything it takes to keep the lights on.
Set your margin
Choose the profit margin you want to hit. We recommend at least 15% for a healthy AV business.
See your rate
The calculator shows exactly what you need to charge per hour to cover costs and hit your margin target.
Want the full picture?
The quick calculator gives you a baseline. The full guided calculator inside Specifi goes deeper: job-level profitability, overhead allocation, break-even analysis, and scenario modelling.
See exactly where your margin goes on every project. Understand which jobs make money and which ones quietly bleed it.
Book a demo and we will walk you through the full calculator with your real numbers.
Demo bookings
Thirty minutes with an integrator-side product specialist. No slides, no sales theatre, just your numbers in the real platform.
Prefer to ask a question first? Drop us a line.
Commonquestions
The Specifi profitability calculator gives you a quick, defensible answer to the single most important number in an integration business: what you have to charge per billable hour to cover every cost and still hit the profit margin you want to hit. Below are the questions we get asked most often about the method, the assumptions, and how to read the output.
Contact usWhy 1,600 billable hours per installer?
Sixteen-hundred hours per installer per year is the working figure the calculator uses because it accounts for holidays, sick days, training, travel between sites, and the non-billable admin that every integrator absorbs in the course of a year. A full calendar year has closer to 2,080 scheduled hours, but no field-based trade ever bills all of them. Sixteen-hundred is the figure most integrators land on once they are honest about where the week actually goes, and it is the industry standard used by trade bodies when they benchmark labour recovery rates.
What counts as operating costs?
Everything it takes to keep the business open for another month: rent, wages, insurance, vehicles, fuel, tools, software, training, marketing, accountancy, subscriptions, and the owner's own salary. If you pay for it out of the business bank account, it belongs in the operating-cost total. The calculator deliberately asks for the whole number rather than breaking it apart. The point is to expose the rate you need to clear every cost, not to model each line independently.
What margin should I target?
Fifteen percent is the healthy floor for a field-based AV business. Under ten percent leaves no room for bad weather, bad debt, or a single mis-estimated job. Between ten and fifteen percent keeps the lights on but does not build the reserves you need to buy vehicles, hire ahead of growth, or survive a slow quarter. Over twenty percent is a strong signal that pricing and utilisation are both working in your favour. Most well-run integrators we work with aim for eighteen to twenty-two percent on labour after all overhead is recovered.
Is the calculator accurate enough to price from?
It gives you a solid baseline: the rate at which your team's fully-loaded cost is recovered at the margin you choose, assuming 1,600 billable hours per installer. It is not a job-costing engine. Treat this tool as the headline number that tells you whether your current quoting rate is leaving profit on the table.
Does it change the answer if I mostly do fixed-price work?
The calculator still works. It just tells you the internal rate you need to recover through whatever pricing model you use. On a fixed-price project, divide the total labour portion of the quote by the hours you expect to spend on it; if that figure is below the rate the calculator returns, you are eating margin on the job. Integrators who run mostly fixed-price work tend to use this rate as a guardrail for estimating, not as an invoice line.
What happens if I add admin or office staff?
Add their salaries into your annual operating costs, but do not add them to the installer count. The installer count is the number of people whose time is billed on customer projects. Everyone else (admin, estimators, owners, service managers) is overhead, and their cost is already recovered inside the rate the calculator produces. This is why the answer can feel high the first time you run it honestly: it is recovering the whole organisation, not just the person with the cable cutters.
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