Specifivs D-Tools.

D-Tools has the deeper design tools and the bigger catalogue. Specifi covers the whole business for one flat fee. Here is where each one wins.

See pricing

How they stack up.

Feature
Specifi
D-Tools
PLATFORM
Platform
Cloud-native (web + mobile)
Cloud (web + mobile). System Integrator is a separate desktop product.
Mobile app
iOS and Android
iOS and Android, with offline mode
PROPOSALS & QUOTING
Proposals
Branded templates, e-signatures, Stripe payments, QuickBooks payment links
Multimedia proposals and QuickQuote, e-signatures, D-Tools Payments
Product database
600,000+ products with live supplier pricing
1.6 million products with dealer-specific pricing
CRM & SALES
CRM
Full CRM with pipeline management, lead scoring, email sync
Client and contact management, opportunity pipeline, engagement tracking
Email & calendar integration
Native Gmail, Outlook, and calendar sync. Create customers, projects, work orders and invoices straight from email.
No two-way Gmail or Outlook inbox sync. SMS to customers from the mobile app.
PROJECT DELIVERY
Project management
Work orders, scheduling, task management, mobile updates
Change orders, task management, resource scheduling, field dispatch, budget vs actual
Time tracking
Yes, mobile and desktop
Yes, mobile and desktop
Inventory management
Included on all plans
Included on all plans. Quantity-based pools plus per-unit asset tracking with serial numbers and QR labels.
Service management
Via customer portal and work orders
Dedicated module on all plans. Service plans, scheduling, and service payments.
System design / drawings
Automated cable schedules, network maps, basic floor plan editor
Visual quoting, image markup, wire path mapping with per-foot costing, and Interconnect Diagrams, all in Cloud.
MARKETING & WEB
Website builder
SEO-ready website and blogs included
Not available
Social media management
Echo social media, SEO, and blogs included
Not available
Marketing automation
Managed marketing services available for existing customers
Not available
CLIENT EXPERIENCE
Customer portal
Yes: invoices, change orders, service booking, project visibility
Limited: proposal sharing and e-signatures
Extended warranty
SureBright extended warranty options included
Not available
FINANCIALS & INTEGRATIONS
Invoicing
Built-in. QuickBooks, Xero, Stripe and QuickBooks payment links included.
Built-in. QuickBooks or Xero sync is $50/mo extra at every tier.
Integrations
QuickBooks, Xero, Stripe, QuickBooks payment links (included)
QuickBooks Online and Desktop, Xero ($50/mo), D-Tools Payments (card fees apply)
AI & AUTOMATION
AI features
Bob the AI, email intelligence, content generation, product search
Not on D-Tools' published Cloud feature or pricing pages. They have announced AI quoting and scope generation as coming to Cloud.
PRICING & SUPPORT
Starting price
From £119 /mo1 office + 2 field users, all features included
From ~£79 /month1 office + 1 field user. D-Tools publish in USD; converted for comparison.
Support
Included on all plans, unlimited ongoing training
Gold Support $10 to $100+/mo extra depending on tier
Onboarding
2x monthly subscription (one-time)
$250-$2,500 one-time depending on plan
Free trial
14 days
45 days

Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.

D-Tools features and pricing verified against their own published pages on 25 July 2026.

What it actuallycosts over 2 years.

Set your team size. See what Specifi and the competitor really cost once the add-ons are in.

Office users3
110
Field users5
115
SpecifiTeam plan
Team subscription$349/mo
Native Gmail + OutlookIncluded
Native calendar integrationIncluded
QuickBooks / XeroIncluded
QuickBooks payment linksIncluded
Stripe paymentsIncluded
Bob the AIIncluded
Echo social mediaIncluded
SEO + blogsIncluded
SureBright extended warrantyIncluded
Inventory & ProcurementIncluded
Support & trainingIncluded
Customer portalIncluded
Mobile appIncluded
Monthly$349/mo
Onboarding$699
Year 1$4,887
Year 2$4,188
2-year total$9,075
D-Tools CloudDuo plan
Duo subscription$179/mo
QuickBooks / Xero integration$50/mo
Gold Support (Duo tier)$20/mo
Email integrationNot available
Customer portalProposal sharing only
Mobile appIncluded
Extra field users (2)$42/mo
Extra office users (1)$85/mo
Monthly$376/mo
Onboarding$500
Year 1$5,012
Year 2$4,512
2-year total$9,524
// The payoff$449saved over two years with Specifi.Then $324 every year after.

// Also included with every Specifi plan

Professional websiteBuilt and hosted for you.
Social media integrationDrive leads from every channel.
Branded customer portalProject history, payments, and service booking.

D-Tools Cloud does not offer these at any price.

D-Tools charges QuickBooks / Xero integration and Gold Support as required add-ons at every tier, plus a per-head fee for field techs beyond each plan's included allowance. All three are included in the totals above.

Competitor pricing and features verified against their own published pages on 25 July 2026. Specifi pricing served via region detection. Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.

Where eachone wins.

Where D-Tools is stronger

A 1.6 million line product library with dealer-specific pricing, the largest in the market. Wire path mapping with per-foot costing and Interconnect Diagrams, both built into Cloud. A dedicated service management module with service plans, scheduling and service payments that is more mature than ours. If detailed engineering documentation is what your business runs on, that depth is real and we will say so on the demo.

Where Specifi is stronger

Everything that happens before the quote. A professional website, SEO, blogs and Echo social media are included on every plan, and D-Tools does not offer any of it at any price, so that spend sits outside their platform. Then native Gmail and Outlook sync, so an email becomes a customer, project, work order or invoice without retyping it. A branded client portal for project visibility, change order approvals and payments. Bob the AI across the whole stack. And one flat fee: no separate charge for accounting sync, no support tier to buy.

Which to pick

Pick D-Tools if system design depth is the core of the job and you are content to keep paying for your website, social and marketing tools separately. Pick Specifi if you want the front of the business and the back of the business on one platform and one bill.

What carries acrossand what doesn't.

Product libraries, proposal templates, client records and project history all migrate. Custom fields and attachments are handled as part of the migration rather than left to you.

Both platforms run side by side until you are ready to switch the old one off. Onboarding and training are included and are not time-capped.

  • Product library and supplier pricing
  • Proposal templates and branding
  • Client records and contact history
  • Project history, custom fields and attachments

They switched. Theyhaven't looked back.

We chose Specifi for its modern interface, streamlined project timelines, and advanced time management and proposal software. Specifi has streamlined our process from start to finish, and provides a more professional appearance to our clients. Their support is superb, often fixing issues within minutes of them being reported. They're innovating at a much faster pace than others in the space.
Waylon MoreySunrise Smart Home
Specifi is an amazing software that literally runs our business operations. From initial proposals, sales and CRM to team and project management, invoicing & generating purchase orders. I would definitely recommend Specifi to anyone running a small to medium size audio visual or electrical company that wants a simple to use software that gets the business organised and looking super professional.
James BrownThe Cinema Company
Specifi has significantly improved the efficiency of our day-to-day business operations. The software is incredibly easy to use and has helped us create an organised and streamlined setup. Their aftersales service is outstanding; they're always available to assist and consistently roll out updates with valuable new features. This commitment to ongoing improvement sets them apart. I highly recommend it.
Miguel AttardDomotica Systems

What integratorstypically ask us.

Can't find what you're looking for? Get in touch and we'll get back to you within a few hours.

What is the best D-Tools alternative for AV integrators?

Specifi is the strongest D-Tools alternative for integrators who want proposals, CRM, project management, invoicing and marketing on one platform at one flat fee. D-Tools Cloud is strong on system design and procurement. Specifi extends past that into the parts of the business D-Tools does not cover at any price: website building, Echo social media, SEO, a full customer portal, native Gmail and Outlook sync, and Bob the AI.

Is Specifi cheaper than D-Tools Cloud?

It depends on your team size, and the calculator above works it out. The thing to watch is that D-Tools' $99 sticker is for one office user and one field user, and QuickBooks or Xero sync is $50 a month on top at every tier. Gold Support adds $10 to $100+ a month depending on tier. Specifi's fee already includes accounting sync, priority support and ongoing training. Both platforms take 10% off for annual billing.

What does D-Tools Cloud do that Specifi doesn't?

Their product library is 1.6 million lines against our 600,000. Their system design tools go deeper: wire path mapping with per-foot costing, and Interconnect Diagrams for mapping device connections by system, phase or room. Their service management module, with service plans and dedicated scheduling, is more mature than ours. For engineering-heavy commercial work, that is a real advantage.

What does Specifi do that D-Tools Cloud doesn't?

Website building, Echo social media, SEO and blogs, and managed marketing services, none of which D-Tools offers at any price. Native Gmail, Outlook and calendar integration, so you can create records straight from your inbox. A full customer portal with project visibility, change order approvals and payments. Bob the AI across the stack. SureBright extended warranty options. And accounting sync and support included rather than charged separately.

Can I migrate from D-Tools?

Yes. Product libraries, proposal templates, client records and project history all carry across, including custom fields and attachments. Both platforms run in parallel until you are ready to switch off, and onboarding and training are included.

Does Specifi do cable schedules?

Yes, auto-generated from the product list: cable schedules, network maps, Rako schematics and wiring schematics.

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