Platform
// 01

Win the job

Show up polished. Win the pitch before the site walk.

// 02

Run the project

Every job visible on one board.

// 03

Manage the business

Know what every job made before the books close.

// 04

Deliver the experience

Sign-off doesn't end the job. It starts the relationship.

Specifivs D-Tools.

D-Tools has the deeper design tools and the bigger catalogue. Specifi covers the whole business for one flat fee. Here is where each one wins.

See pricing

How they stack up.

Feature
Specifi
D-Tools
PLATFORM
Platform
Cloud-native (web + mobile)
Cloud (web + mobile). System Integrator is separate and on-premises. Merged with Portal.io in August 2026.
Mobile app
iOS and Android. Works offline: clock in, notes, photos and expenses without signal, synced when it returns.
iOS and Android, with offline mode
PROPOSALS & QUOTING
Proposals
Bob the AI writes the whole proposal and you edit it on the page. E-signatures, optional upgrades with live totals, Stripe and QuickBooks payment links. Analytics show opens, reading time and which sections held attention. Auto Labour prices the labour from the product list.
Multimedia proposals and QuickQuote, e-signatures, D-Tools Payments
Product database
1 million+ products with live supplier pricing, including Habitech trade pricing in the UK and ADI, Savant and Blackwire dealer pricing in the US
1.6 million products with dealer-specific pricing
CRM & SALES
CRM
Full CRM with pipeline management, lead scoring, email sync
Client and contact management, opportunity pipeline, engagement tracking
Email & calendar integration
Native Gmail, Outlook, and calendar sync. Create customers, projects, work orders and invoices straight from email. Any other mailbox connects over SMTP and IMAP.
Two-way Gmail or Outlook inbox sync not listed on D-Tools' published pages. Read-only calendar feeds and optional customer SMS.
PROJECT DELIVERY
Project management
Work orders, a Dispatch board for your crews, scheduling, task templates, notes with @mentions, change orders with digital sign-off, mobile updates
Change orders, task management, resource scheduling, field dispatch, budget vs actual
Time tracking
Mobile and desktop, with breaks, a live lock-screen timer and offline clock-in
Yes, mobile and desktop
Inventory management
Included on every plan, at no extra cost.
Included on all plans. Quantity-based pools plus per-unit asset tracking with serial numbers and QR labels.
Service management
Via customer portal and work orders, with service call, maintenance and warranty job types
Dedicated module on all plans. Service plans, scheduling, and service payments.
System design / drawings
Automated cable schedules, network maps, basic floor plan editor
Visual quoting, image markup, wire path mapping with per-foot costing, and Interconnect Diagrams, all in Cloud.
MARKETING & WEB
Website builder
SEO-ready website and blogs included
Not available
Social media management
Echo social media, SEO, and blogs included
Not available
Marketing automation
Managed marketing services available for existing customers
Not available
CLIENT EXPERIENCE
Customer portal
Yes: invoices, change orders, service booking, project visibility
Limited: clients view, comment on, sign and pay proposals and change orders. Project view and service booking not listed.
Extended warranty
SureBright extended warranty options included
Tracks extended warranty cover per asset. Selling warranties not listed on D-Tools' published pages.
FINANCIALS & INTEGRATIONS
Invoicing
Built-in, from the job or standalone with catalogue products. Request for Payment with reusable schedule templates. QuickBooks, Xero, Stripe and QuickBooks payment links included.
Built-in. QuickBooks or Xero sync is $50/mo extra at every tier.
Integrations
QuickBooks, Xero, Stripe, QuickBooks payment links (included)
QuickBooks Online and Desktop, Xero ($50/mo). Also D-Tools Payments, Stripe, Salesforce, HubSpot, Google contacts, ModusVR, API.
AI & AUTOMATION
AI features
Bob the AI, email intelligence, content generation, product search
Ask D-Tools AI assistant in Cloud at no extra cost, plus AI scopes of work. Quote Assist in early access.
PRICING & SUPPORT
Starting price
From £119 /mo1 office + 2 field users, all features included
From ~£79 /month1 office + 1 field user. D-Tools publish in USD; converted for comparison.
Support
Included on all plans, unlimited ongoing training
Gold Support $10 to $100+/mo extra depending on tier
Onboarding
One-time fee set by plan, Year 1 only
$250-$2,500 one-time depending on plan
Free trial
14 days
30 days (45 through a partner offer)

Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.

D-Tools features and pricing verified against their own published pages on 3 November 2026.

Specifi features current to 2 November 2026, from the release notes.

What it actuallycosts over 2 years.

Set your team size. See what Specifi and the competitor really cost once the add-ons are in.

Office users3
110
Field users5
115
SpecifiTeam plan
Team subscription$349/mo
Native Gmail + OutlookIncluded
Native calendar integrationIncluded
QuickBooks / XeroIncluded
QuickBooks payment linksIncluded
Stripe paymentsIncluded
Bob the AIIncluded
Echo social mediaIncluded
SEO + blogsIncluded
SureBright extended warrantyIncluded
Inventory & ProcurementIncluded
Support & trainingIncluded
Customer portalIncluded
Mobile appIncluded
Monthly$349/mo
Onboarding$1,000
Year 1$5,188
Year 2$4,188
2-year total$9,376
D-Tools CloudDuo plan
Duo subscription$179/mo
QuickBooks / Xero integration$50/mo
Gold Support (Duo tier)$20/mo
Email integrationCalendar feeds; inbox sync not listed
Customer portalProposals and change orders
Mobile appIncluded
Extra field users (2)$42/mo
Extra office users (1)$85/mo
Monthly$376/mo
Onboarding$500
Year 1$5,012
Year 2$4,512
2-year total$9,524
// Two-year difference$148less over two years with Specifi.Then $324 a year after that.

// Also included with every Specifi plan

Professional websiteBuilt and hosted for you.
Social media integrationDrive leads from every channel.
Branded customer portalProject history, payments, and service booking.

D-Tools Cloud doesn't offer a website or social tools at any price.

These totals add QuickBooks / Xero integration and Gold Support, paid extras at D-Tools, plus a per-head fee for field techs beyond each plan's included allowance.

Competitor pricing and features verified against their own published pages on 3 November 2026. Specifi pricing served via region detection. Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.

Where eachone wins.

Where D-Tools is stronger

System design. Wire path mapping with per-foot costing and Interconnect Diagrams are both built into Cloud, and the product library runs to 1.6 million lines with dealer-specific pricing. If detailed engineering documentation is what your business runs on, D-Tools is built for it.

Where Specifi is stronger

Everything that happens before the quote. A professional website, SEO, blogs and Echo social media are included on every plan, and D-Tools doesn't offer any of it at any price, so that spend sits outside their platform. Then native Gmail and Outlook sync, so an email becomes a customer, project, work order or invoice without retyping it. A branded client portal with project visibility and service booking. Bob the AI across the whole stack. And one flat fee: no separate charge for accounting sync, no support tier to buy. Since July: Bob writes whole proposals with section-by-section analytics, a Dispatch board plans your crews, Auto Labour prices the labour from the product list, change orders are a full editor with digital sign-off, and the field app works offline.

Which to pick

Pick D-Tools if system design depth is the core of the job and you're content to keep paying for your website, social and marketing tools separately. Pick Specifi if you want the front of the business and the back of the business on one platform and one bill.

What carries acrossand what doesn't.

Product libraries, proposal templates, client records and project history all migrate. Custom fields and attachments are handled as part of the migration rather than left to you.

Both platforms run side by side until you're ready to switch the old one off. Team training is part of onboarding, a one-time fee set by your plan, in Year 1 only. Bringing your D-Tools data across is an optional one-time import fee on top, live within 14 days of us getting your backup.

  • Product library and supplier pricing
  • Proposal templates and branding
  • Client records and contact history
  • Project history, custom fields and attachments

They switched. Theyhaven't looked back.

We chose Specifi for its modern interface, streamlined project timelines, and advanced time management and proposal software. Specifi has streamlined our process from start to finish, and provides a more professional appearance to our clients. Their support is superb, often fixing issues within minutes of them being reported. They're innovating at a much faster pace than others in the space.
Waylon MoreySunrise Smart Home
Specifi is an amazing software that literally runs our business operations. From initial proposals, sales and CRM to team and project management, invoicing & generating purchase orders. I would definitely recommend Specifi to anyone running a small to medium size audio visual or electrical company that wants a simple to use software that gets the business organised and looking super professional.
James BrownThe Cinema Company
Specifi has significantly improved the efficiency of our day-to-day business operations. The software is incredibly easy to use and has helped us create an organised and streamlined setup. Their aftersales service is outstanding; they're always available to assist and consistently roll out updates with valuable new features. This commitment to ongoing improvement sets them apart. I highly recommend it.
Miguel AttardDomotica Systems

What integratorstypically ask us.

Can't find what you're looking for? Get in touch and we'll get back to you within a few hours.

What is the best D-Tools alternative for AV integrators?

Specifi is the closest alternative for integrators who want proposals, CRM, project management, invoicing and marketing on one platform at one flat fee. D-Tools Cloud is strong on system design and procurement. Specifi adds website building, Echo social media and SEO, which D-Tools doesn't offer at any price, plus project visibility in the customer portal, two-way Gmail and Outlook sync, and Bob the AI.

Is Specifi cheaper than D-Tools Cloud?

It depends on your team size, and the calculator above works it out. The thing to watch is that D-Tools' $99 sticker is for one office user and one field user, and QuickBooks or Xero sync is $50 a month on top at every tier. Gold Support adds $10 to $100+ a month depending on tier. Specifi's fee already includes accounting sync, priority support and ongoing training. Both platforms take 10% off for annual billing.

What does D-Tools Cloud do that Specifi doesn't?

A product library of 1.6 million lines with dealer-specific pricing. Wire path mapping with per-foot costing, and Interconnect Diagrams for mapping device connections by system, phase or location. Those suit engineering-heavy commercial work.

What does Specifi do that D-Tools Cloud doesn't?

Website building, Echo social media, SEO and blogs, and managed marketing services, none of which D-Tools offers at any price. Native Gmail, Outlook and calendar integration, so you can create records straight from your inbox. A customer portal that adds project visibility and service booking to approvals and payments. SureBright extended warranty options. And accounting sync and support included rather than charged separately.

Can I migrate from D-Tools?

Yes. Product libraries, proposal templates, client records and project history all carry across, including custom fields and attachments. Both platforms run in parallel until you're ready to switch off. The import is an optional one-time fee on top of onboarding, set by your plan, and goes live within 14 days of us getting your backup.

Does Specifi do cable schedules?

Yes, auto-generated from the product list: cable schedules, network maps, Rako schematics and wiring schematics.

Every feature.One price. All In.

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