Jetbuilt builds great proposals. Specifi builds great businesses.
Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.
Set your team size. See what Specifi and the competitor really cost once the add-ons are in.
// Also included with every Specifi plan
None of the competitors above include these.
Jetbuilt is modelled on Enterprise (not Lite, which is proposals-first and omits the full operating-platform surface). Funnel/CRM, Install/PM, and Service are per-user add-ons; Stock and Drawings tier by project-user count; Portal is held at the smallest tier (up to 4 clients) and scales up to $200/mo as your client list grows.
Pricing based on published rates, April 2026. Competitor pricing sourced from publicly available information. Specifi pricing served via region detection. Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.
A 3.4 million product database that dwarfs Specifi's 600,000+. Jetbot AI Drawings (auto-generating system schematics, rack elevations, and floorplans from project data) is genuinely unique in the market. Project registration locks in manufacturer pricing. Strong case studies from larger firms (Solotech, Kinly UK, Florida International University) and Vectorworks / VidCAD integration for CAD workflows.
For a 3-person team wanting proposals, CRM, project management, service, stock tracking, a client portal, and AI drawings, Jetbuilt Enterprise plus the six matching modules adds up to roughly $949/month. Specifi's Individual plan covers the same operating-platform surface for $149/month (US) or £119/month (UK), with no per-module up-sells. Plus native Gmail, Outlook, and calendar sync, a full marketing suite (website, Echo social media, SEO, blogs), Bob the AI, and SureBright extended warranty options.
Jetbuilt is an excellent proposal-first platform with impressive AI drawing capabilities and the largest product database in AV. If proposals are your entire software need and you don't need CRM, project management, or marketing tools, Lite can work. If you want one platform covering the whole business from marketing through to delivery, compare against Enterprise plus modules. Specifi gives you more for less.
Jetbuilt's headline $69/user/month Lite tier reads cheap, but Lite is not the comparable package. The features most integrators actually need to run the business (Leads / CRM, Installation, Service, Stock, Client Portal, Jetbot AI Drawings) are modular add-ons priced from $25 to $65 per user or per company per month, on top of an Enterprise seat that itself climbs to $137 per user per month. A three-person team running the whole operation is paying roughly $949 a month before the first proposal goes out. Once the cost of the stack is clear, the conversation usually moves to whether a flat-fee operating platform makes more sense.
The second pressure point is what is not in Jetbuilt at any tier: marketing. There is no website builder, no SEO tooling, no social-media workflow, no managed-marketing surface. Integrators end up running Jetbuilt for proposals, a separate website host, a separate marketing automation tool, a separate analytics dashboard, and a separate customer-portal product. Five tools, five logins, five places data drifts out of sync. The business runs faster when one platform owns the whole loop instead of being the proposal layer wedged between everything else.
Specifi's onboarding team has run this migration enough times to have it down to a repeatable path. Proposal templates carry across. Product data carries across. Client records and project history carry across. The dealer-pricing connections you have spent time tuning are translated into Specifi's product catalogue and supplier integrations. The translation from Jetbuilt's seat-based modular pricing into Specifi's flat-fee operating model typically takes around two weeks for a small-to-mid integration firm, including the side-by-side period where both platforms run in parallel so nothing breaks in production.
What changes after the move is not the quoting workflow (both platforms quote a job well). It is everything else. CRM with pipeline and lead scoring is already there. Project management with work orders and scheduling is already there. The customer portal is included at every plan level rather than added on. Native Gmail and Outlook sync, calendar integration, Bob the AI across CRM, proposals, and support, and the website / Echo social / SEO / blogs marketing suite are all in the same place. The Monday-morning data-reconciliation ritual that lives in any multi-tool stack simply stops.
Jetbuilt has three genuine strengths Specifi does not match today. The product database (3.4 million lines vs our 600,000+) is materially deeper. Jetbot AI Drawings, the auto-generated schematics, rack elevations, and floorplans pulled from a system definition, is a real piece of engineering and saves design hours on complex installs. And the manufacturer project-registration flow that locks in deal-specific pricing is more mature than our equivalent. If those three capabilities are the load-bearing parts of your operation and the marketing, CRM, and project-management gaps do not bother you, Jetbuilt remains a credible choice. We will say that on the demo.
We chose Specifi for its modern interface, streamlined project timelines, and advanced time management and proposal software. Specifi has streamlined our process from start to finish, and provides a more professional appearance to our clients. Their support is superb, often fixing issues within minutes of them being reported. They're innovating at a much faster pace than others in the space.
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See all six AV platform comparisons on the hub, or jump straight to the one closest to your shortlist.
Engineering-led design and proposals for mid-to-large commercial integrators.
Proposal-first platform with a 5M-product catalog and AI Proposal Builder.
Self-hosted private-cloud platform with deep inventory and recurring invoicing.
UK distributor-integrated quoting platform with 100+ live stock feeds.
Location-based project management for estate-heavy ongoing-service businesses.
A 30-minute side-by-side with Jetbuilt if that's useful.
