Most AV integrators I talk to have the same marketing rhythm: post something on Sunday night, go quiet for three weeks, panic when the pipeline dips, repeat. The work is good. The van is full. Nobody has forty hours a month to run paid search, write case studies, keep four social channels alive, and still pull cable on Tuesday. That is the gap Specifi Amplifi was built to close.
Amplifi is not a plug-in inside the platform. It is a four-person marketing team (Martin, Paola, Royal, and me) that picks up your account, stays on it, and runs strategy, content, campaigns and performance against booked discovery calls, not vanity impressions. The full service page lives at /amplifi. This is the short version integrators ask for on the first call.
Why a generic agency fails the swap test
A generic local-business agency can run Facebook ads for a dentist and a integrator in the same afternoon. The creative will look fine. The brief will take twice as long because someone has to explain what rough-in means before the case study gets written. Amplifi only works with AV firms. Your strategy call is not our eighth "what is an integrator?" conversation of the quarter. The copy mentions cable schedules, supplier markup, and programming hours because that is the job, not decoration.
We measure campaigns against enquiries that land in your CRM and turn into proposals, not against reach graphs that look good in a PDF nobody opens. If you want the longer "hire an agency or run it in-house?" decision tree, read when to hire an SEO agency for AV integrators. Amplifi is the done-for-you path at the end of that tree.
Four specialists, one account, same people every month
Martin owns creative direction and the quarterly plan. Paola runs the calendar and the weekly note that tells you what shipped. Royal runs paid search and organic SEO, including the long-form articles on /news that keep rankings honest. I build and manage client sites in WebBuilder, run paid social and retargeting, and wire forms into the CRM so a Google click is a contact record, not a spreadsheet row.
You meet the four of us on the onboarding call. The same four people run the account next month. That is intentional. Marketing outsourced to a ticket queue feels like marketing outsourced. Marketing run by named people who know your last case study feels like a department you did not have to hire.
What Amplifi runs vs what you keep
- We run: paid search, paid social, email campaigns, blog and case-study production, social calendars across Facebook, Instagram and LinkedIn, SEO and Google Business profile, weekly reporting, monthly strategy calls.
- You keep: qualifying the leads, booking discovery calls, running the sales conversation, closing the proposal, owning the client relationship through rough-in and sign-off.
We generate the enquiries. You close the jobs. That split is documented on the Amplifi page so nobody discovers it halfway through month two. Amplifi is a marketing engine, not a sales team.
How it connects to the rest of Specifi
Amplifi clients are usually on the platform already, but you do not have to be. The advantage of running both is continuity: the WebBuilder site we manage is the same surface that captures leads into the CRM. Echo handles review requests and social drafts from completed work orders. SEO Insights feeds the keyword report Royal uses on Monday mornings. One login, one database, one team that already knows which service page should rank for "home cinema installer" in your county.
The best Amplifi accounts treat marketing like job scheduling: planned, recurring, and measured against booked work, not guilt-posted on a Sunday night.
Conor, Digital Marketing
Three packages, no annual lock-in
Essential, Professional, and Ultimate are monthly retainers scaled to hours and channel count. Essential is the foundation for a 1-3 person shop that needs consistent posts and two blog articles a month. Professional is the most common starting point for a growing firm: four platforms, enhanced SEO, competitor analysis, a quarterly showcase video. Ultimate is the full department tier for multi-market or enterprise-focused integrators. Pricing is on /amplifi in USD, GBP, and AUD. Step up, step down, or pause on thirty days notice once the campaign is live.
The first thirty days
Week one is audit: brand, channels, competitors, audience. Week two is the signed-off plan and content calendar. Weeks three and four the campaign goes live and the first weekly report lands. By day thirty you can audit spend, leads, and deliverables against the plan we wrote together. If Amplifi is not the right fit, we say so on the discovery call. We would rather lose the retainer than waste your install season on the wrong channel mix.
For the weekly SEO pass Royal runs whether you are on Amplifi or not, see AV SEO insights: the weekly checklist. To talk through which tier fits your firm, book a demo or start on /amplifi and scroll to the packages.