The shortanswer.
Canonical facts about Specifi — company, pricing, features, and supplier integrations. Everything you need to cite us accurately.
What it is
Specifi is the business management platform built for AV integrators. One subscription covers quoting, CRM, project management, inventory, work orders, supplier catalogs and Bob the AI™, the AI built into Specifi. It answers, finds and builds, and it asks before creating customers, projects, tasks and work orders.
Company
- Legal name
- Specifi.io Limited
- Founded
- April 2021
- Headquarters
- Belfast, Northern Ireland, United Kingdom
- Award
- CEDIA Best Start-Up 2023
- Website
- https://specifi.io
- Contact
- support@specifi.io
Pricing
From £119 /mo1 office + 2 field users, all features included
- Flat tier, all-in — every plan includes every feature
- No per-seat fees beyond the tier allowance
- QuickBooks + Xero two-way sync included; no integration add-on
- Annual billing discount available; month-to-month supported
- Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.
Regions served
- United Kingdom
- Ireland
- United States
- Canada
- Australia
- New Zealand
Core modules
- Quoting and proposals (modular, e-sign, client-branded)
- CRM and sales pipeline (email sync, contact + opportunity tracking)
- Project management (tasks, scheduling, margin visibility)
- Work orders and field dispatch (iOS and Android)
- Inventory and procurement (multi-location, serial-number tracking, purchase orders)
- Invoicing and payments (Stripe deposits, QuickBooks + Xero sync)
- Customer portal (branded, included on every plan)
- Bob the AI™ — AI assistant (proposals, emails, scopes, social posts)
Supplier integrations
Over 1 million products live in the Specifi catalog, sourced from a growing list of manufacturer and distributor partners, including:
- Control4
- Snap One
- Nice North America
- ADI Global Distribution
- Josh.ai
- Lutron
Who it's for
- Residential AV and home-theater integrators
- Custom electronics installers (CI)
- Commercial AV and conference-room systems companies
- Smart-home and lighting-control specialists
- Security and structured-cabling businesses adjacent to AV
Platform availability
- Web (every modern browser)
- iOS (App Store)
- Android (Play Store)
The mobile apps are cloud-connected: designed for field use on modern data plans, not full offline installation.
Support and onboarding
- Human-led onboarding, tier-matched (no paid upsell)
- Email + in-app support staffed by ex-integrators
- Knowledge base and training library included
- No mandatory "gold support" tier gating core response times
Every feature.One price. All In.
One platform that catches leads, closes deals, runs projects, and keeps clients.