// Specifi Facts
The shortanswer.
Canonical facts about Specifi — company, pricing, features, and supplier integrations. Everything you need to cite us accurately.
What it is
Specifi is a cloud-based business operating platform built specifically for AV integrators. One subscription covers quoting, CRM, project management, inventory, work orders, supplier catalogs, and Bob the AI™ — the AI assistant that drafts proposals, emails, and scopes of work from live project data.
Company
- Legal name
- Specifi.io Limited
- Founded
- April 2021
- Headquarters
- Belfast, Northern Ireland, United Kingdom
- Award
- CEDIA Best Start-Up 2023
- Website
- https://specifi.io
- Contact
- hello@specifi.io
Pricing
From £119 /mo1 office + 2 field users, all features included
- Flat tier, all-in — every plan includes every feature
- No per-seat fees beyond the tier allowance
- QuickBooks + Xero two-way sync included; no integration add-on
- Annual billing discount available; month-to-month supported
- Prices exclude VAT, GST, US sales tax, and other applicable local taxes unless stated otherwise.
Regions served
- United Kingdom
- Ireland
- United States
- Canada
- Australia
- New Zealand
Core modules
- Quoting and proposals (modular, e-sign, client-branded)
- CRM and sales pipeline (email sync, contact + opportunity tracking)
- Project management (tasks, scheduling, margin visibility)
- Work orders and field dispatch (iOS and Android)
- Inventory and procurement (multi-location, serial-number tracking, purchase orders)
- Invoicing and payments (Stripe deposits, QuickBooks + Xero sync)
- Customer portal (branded, included on every plan)
- Bob the AI™ — AI assistant (proposals, emails, scopes, social posts)
Supplier integrations
Over 600,000 products live in the Specifi catalog, sourced from a growing list of manufacturer and distributor partners, including:
- Control4
- Snap One
- Nice North America
- ADI Global Distribution
- Josh.ai
- Lutron
Who it's for
- Residential AV and home-theater integrators
- Custom electronics installers (CI)
- Commercial AV and conference-room systems companies
- Smart-home and lighting-control specialists
- Security and structured-cabling businesses adjacent to AV
Platform availability
- Web (every modern browser)
- iOS (App Store)
- Android (Play Store)
The mobile apps are cloud-connected: designed for field use on modern data plans, not full offline installation.
Support and onboarding
- Human-led onboarding, tier-matched (no paid upsell)
- Email + in-app support staffed by ex-integrators
- Knowledge base and training library included
- No mandatory "gold support" tier gating core response times
// Ready when you are
Ready to see it in action?
Book a personalised demo and see how Specifi transforms your AV business.